Women bringing great brands to the PNW
White Fang brings great brands to the Northwest marketplace with indispensable sales insight, servicing more than 200 specialty retailers throughout Oregon, Washington, Idaho, Montana and Alaska.
Meet Your Team
Eva Hume
Founder & Principal Rep
Originally from Colorado - Eva first found her love for snowboarding while attending the University of Colorado in Boulder and there the path to become an industry sales rep began. After years of working on the mountain, in shops, and in house sales for brands - in 2014 Eva set out to carve her niche in the action sports and fashion world, and White Fang was born. Since then she has forged strong relationships with a strong core of Northwest retailers. Together, Eva and her team collaborate to build business, bringing the best products to market, while making brand’s stories come alive. With over 20 years of sales experience, Eva has worked with major accounts including Nordstrom, Amazon, Zumiez, REI, Backcountry.com, and over 200 independent retailers. Eva and her husband Jason (owner of Olio Northwest) live in Hood River, OR where they are raising their young family in a small town surrounded by their favorite outdoor activities. Together they have continued to keep the dream alive repping world class brands across the NW.
Ariel Diehl
Sales Rep
Say hello to the newest member of the White Fang Team!
Ariel Diehl brings a passion for board sports and an active lifestyle to the table. After graduating from Humboldt State University with a degree in Kinesiology, Ariel spent her early career teaching and coaching snowboarding in Hood River. Whether skateboarding, snowboarding, or surfing, chances are you’ll find her on the mountain, at the coast, or plotting her next adventure.